Like the Peeling of a Pomegranate

Like the Peeling of a Pomegranate, Adelina Bernard’s debut short film (pre-campaign), is a poetic meditation on the transformative power of time—a theme at the heart of our brand philosophy. Inspired by The Color of Pomegranates by Sergei Parajanov (1969), the film draws from its symbolic visual language and unconventional narrative structure, reimagined through our own lens.

We invite the viewer into a journey of time’s power to change, guided by an original poem. The story is told through the metaphor of time’s stroke on a pomegranate - the house’s symbol. At its core, the film explores the dualities time brings: sweetness in decay, familiarity in the unknown, and perfection within the flawed. Each frame is composed like a painting; a stillness that creates space for reflection and interpretation. It is a film that should not just be watched, but felt and considered.

Pre-campaign imagery and stills

Adelina Bernard pre-campaign Like the Peeling of a Pomegranate still life
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate Model holding Pomegranate
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate model with candle ring
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate figure in white draped fabric
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate bare upper body with pomegranate seeds
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate broken pomegranates on white fabric
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate figure in red draped fabric
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate red-stained hand with water dripping
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate bare foot beside grapes on stone pathway
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate woman in wool scarf with hands wrapped around her torso
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate woman holding white lace over her eyes
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate man swinging with white silk
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate man covering his eyes beside hollow skull sculpture
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate woman lying on the ground embracing a red fabric form
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate man facing hollow skull sculpture
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate figures with pomegranates on heads and woman eating pomegranate against stone wall

BEHIND THE SCENES

Adelina Bernard pre-campaign Like the Peeling of a Pomegranate behind the scenes man and hollow skull sculpture
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate behind the scenes woman sitting wrapped in fabric
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate behind the scenes man with silk scarf
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate behind the scenes woman laying down in front of fabric figure
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate behind the scenes woman eating pomegranate next to dark figures
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate behind the scenes woman in white wool top holding a pomegranate
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate behind the scenes woman laying on stone wrapped in silk fabrics
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate behind the scenes woman with bare face
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate behind the scenes woman laying on stone bench wrapped in fabrics
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate behind the scenes bare body covered in pomegranate seeds
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate behind the scenes broken pomegranates with a hand holding its seeds
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate behind the scenes broken pomegranates on stone stairs
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate behind the scenes hand with red nails covered with dripping pomegranate juice
Adelina Bernard pre-campaign Like the Peeling of a Pomegranate behind the scenes woman holding a broken pomegranate
Time, like the peeling of a pomegranate,
presses against stubborn skin.
Like blood, red seeps into its palms.
A touch, a pulse, 
that lingers between the fingers just enough,
to change what once was.

Softly, yet with certainty,
until the fruit finally yields,
the seeds, born from what has lived,
what has ripened and surrendered,
scatter like fragments of a story,
each carrying a piece of a grander whole.

Beauty, not in perfection,
but in the silent impressions left by time’s caress,
by hands stained in the colour of soul.
A transformation,
neither lost nor broken,
but reborn in time’s keeping.

Yet, with time’s companion, 
as mould’s subtle embrace, 
wraps its cold, familiar arms around, 
light dawns.
A presence that, when The Rotting Hour strikes,
will be known to all.

And, when time has washed her hands,
you, too, move through this.
Not as a victim,
not in defiance,
but in acceptance.
Acceptance of your friendship with time’s vigour.


Time warps what was, is and what will be.
Not perfect. Not flawless.
But complete.
Layer upon layer,
with the sweetness of decay,
even you,
are Moulded by Transformation.
Written and Directed by: Alice Lindvall and Menno Idink
Co-Directed by: Tyra Jonsäter
Produced by: Caroline Douglass
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Narrated by: Gillian Boughey
Narration Text Editor: Thea Fasting Narvestad
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Director of Photography: Tobias Kates
Editor: Tobias Kates
Original Music by: Yanis Dupleix